The development trend of the world printing market

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The development trend of the world printing market in 2003

I. the printing progress is slow

although the global economy will recover at a slow speed in 2003, printing has not benefited from it. According to the survey data, the overall performance of the printing industry will not increase significantly in the first half of 2003. In recent years, the business progress of printing can not catch up with the economic development, so it is understandable that everyone is bearish on the market in the new year

II. Color digital printing has potential

although the overall performance of the printing industry is not good, some printing markets are still good, such as color digital printing. At present, many commercial companies adopt the "one-to-one" promotion method, and promotional materials may appear in the form of personalized prints. Therefore, digital printing with variable data printing features is of great use, and it is expected that the cost of color digital printing will be further reduced. Therefore, in the future, more companies should like to find printers with digital printing services to print things for them

III. advantages of computer direct plate making

the computer direct plate making technology (CTP), which has been available for nearly ten years, will be more widely adopted by the industry. It is estimated that in the next two years, the ratio of digital printing plate to traditional printing plate will be 31.3% to 68.7%; After five years, the proportion will be 53.2% to 46.8%. It is estimated that at the current growth rate, the market demand for CTP equipment will be easily processed into products of various shapes and structures and will reach saturation in a few years

IV. business merger

one of the causes of the globalization of the printing market is the business merger of pre press, printing and post press in different regions. Enterprises can concentrate resources more effectively, make the production process smoother and reduce costs. But this also means that more and more large printing groups will appear, and the living space of small printing houses will become smaller and smaller. Their existence seems to be waiting for large companies to acquire

v. providing value-added services

in order to continue to survive in the market in the future, printing enterprises must pay more attention to services other than production. It is impossible for them to leave their competitors alone by relying on printing quality and technology. Only by providing customers with value-added services other than printing technology can they have greater confidence in continuing their operations. Printers should try their best to effectively coordinate their printing services with non printing services, To make the most of it. The profitability of a single ton is under pressure; The basic profit per share is 0.48 yuan

VI. enterprise automation

compared with other manufacturing industries, the development of the printing industry towards fully automated operation is extremely slow. At present, only production can be achieved, but work other than production has not been effectively achieved; Moreover, new products continue to appear, and many companies have missed the opportunity to effectively use networks to run through the daily operations of the entire organization. Therefore, some insiders believe that the future printing industry will no longer aim at the automation of production process, but at the automation of enterprises

VII. Repositioning

the competitiveness of the market will also be further improved to meet the changes in the printing industry in the new year. The printing industry should reposition itself in the following ways:

● continue to invest in digital printing technology

● seek a better comprehensive scheme to make the production process smoother, lower the cost, and provide customers with higher-level services

● expand business including electronic documents

● through the powerful function of the network, the company's operation is fully automated and becomes a more efficient super enterprise

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