How to carry out the operation of machine tool ent

2022-08-23
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How can machine tool enterprises carry out business activities in 2020 under the epidemic

How can machine tool enterprises carry out business activities in 2020 under the epidemic

How can machine tool enterprises carry out business activities in 2020 under the epidemic

15:38:21 source: Internet

15:38:21 source: Internet

Abstract: the Spring Festival of the year of the gengzi rat is a restless Spring Festival. In just one month, the epidemic of covid-19 swept across the country like a storm, and tens of thousands of people were infected with the virus. Under the influence of the epidemic, many enterprises have been unable to resume work, and many industries such as tourism, catering and manufacturing have been seriously impacted. Machine tool industry, as the basic industry of equipment manufacturing industry, is naturally not immune

key words:

[original of machine tool business column] the Spring Festival of the year of the gengzi rat is a restless Spring Festival. In just one month, the epidemic of covid-19 swept across the country like a storm, and tens of thousands of people were infected with the virus. Under the influence of the epidemic, many enterprises have been unable to resume the year-on-year growth of 6.42%, and many industries such as tourism, catering and manufacturing have been seriously impacted. Machine tool industry, as the basic industry of equipment manufacturing industry, is naturally not immune

provides all kinds of fixtures. Under the epidemic, the situation of the machine tool industry is undoubtedly difficult and severe. In terms of production, it is needless to mention that the high infectivity of the pneumonia epidemic makes it difficult for enterprises to carry out large-scale and centralized production activities, and the production progress is bound to be negatively affected. What is more serious is that the business activities of enterprises are also difficult to carry out, and normal sales, marketing, publicity and other activities are difficult to sustain

the business and sales activities of China's machine tool enterprises are usually carried out centrally. The enterprise has a number of sales teams and relatively fixed offline marketing activities, such as exhibitions, new product launches and factory open days. However, due to the impact of the epidemic, not only the marketing and sales personnel of machine tool enterprises cannot return to work normally, but also normal offline marketing activities can hardly be carried out

take the most important exhibition and promotion method of machine tool enterprises as an example. In previous years, machine tool enterprises will spend a lot of time and energy participating in machine tool exhibitions all over the country to obtain better promotion and publicity, but with the spread of the epidemic, the road to obtain orders by relying on exhibition promotion products has been blocked. At present, the important large-scale machine tool exhibitions in the first half of 2020, such as CCMT China CNC machine tool exhibition, CME China Machine Tool Exhibition, Shanghai international industrial automation and industrial robot exhibition, Guangzhou International Mold Exhibition/metal processing exhibition, have been postponed, and there is no regular

this is undoubtedly unfortunate news for machine tool enterprises. Orders are the lifeline of enterprises, and marketing promotion is the cornerstone of orders. When important marketing channels such as exhibitions are blocked, products are naturally difficult to sell

under such circumstances, how should enterprises carry out business activities? Some insiders pointed out that if the offline business is difficult, can we learn from the Internet enterprises to expand the machine tool business online, and use the advantages of Internet to open new channels for customers? Of course, the answer is yes

however, the real problem is that most traditional machine tool enterprises do not understand online marketing, let alone how to carry out the Internet digital transformation. For them, although Internet marketing has created famous enterprises such as Alibaba, it is still an unfamiliar marketing model

as a professional online marketing platform, machine tool business has received consulting from many machine tool enterprises only during the Spring Festival epidemic. Many enterprises said that this year's exhibition and various promotion activities have been difficult to carry out. Enterprises want to find new businesses, but they don't know much about online marketing and feel very complex, so they are at a loss

in fact, online marketing is not complicated, and it is far less difficult than these enterprises think. To put it bluntly, online marketing is to use the advantages of network to customize a personalized and cost-effective online promotion scheme for enterprises, help users get more orders and open a new customer channel

in the past, machine tool enterprises relied on sales teams, exhibitions to promote products and obtain orders; Now, network has replaced the sales team and exhibition, opening up a new road. It not only has a huge user base and browsing volume, but also can accurately find target users and provide a powerful way of word-of-mouth marketing. This advantage is unmatched by offline marketing

then, how should machine tool enterprises conduct online marketing? The most important and basic point is to formulate a marketing plan that meets the actual needs of the enterprise, lead online buyers to offline and offline buyers to online, and establish their own user group while obtaining orders

taking the current business of machine tool commerce as an example, according to different user needs, machine tool commerce has established three major marketing channels to help users realize all-round network marketing

first, establish a flagship store with exquisite layout for users, provide detailed product introductions and video introductions, and regularly maintain, update and optimize it, so as to provide a foothold for online marketing, make it easier for buyers to find products, and make online transactions easier

second, provide users with search engines and industry platform station publicity. On the one hand, machine tool commerce provides users with competitive ranking and station optimization services of major search engines to help users improve their exposure; On the other hand, relying on the media properties of machine tool commerce and the industry portal platform, we can help users build a bridge of information interaction and realize new business opportunities

third, provide users with marketing and promotion services that meet the actual needs of the machine tool industry. Hydrostatic transmission devices of friction and wear testing machines, such as machine tool exhibitions held by joint enterprises, selection activities to increase exposure for enterprises, professional and vivid machine tool evaluation, timely and effective live network broadcasting, etc., take advantage of the characteristics of fast network speed and wide influence to improve brand awareness

China's good machine tool network selection activity

machine tool evaluation column

in a word, online marketing is a systematic project, which is both complex and simple. Complicated is that online marketing needs multi-step and multi-dimensional collaborative work from station construction to station wide optimization, from the promotion of search engine to the utilization of B2B platform, from media marketing to the utilization of we media; Simply put, it doesn't need to invest a lot of human and material resources like offline marketing, and it can get rich returns. Of course, the premise is that enterprises must think seriously and treat online marketing carefully

2020 will never be a successful year for machine tool enterprises. How to save themselves will become the key to the survival of enterprises. When the difficulties of offline business have become doomed, if the enterprise is still complacent, it will be difficult to continue its future development with lower manufacturing, operation and maintenance costs. Therefore, please take 2020 seriously and think carefully about how enterprises should expand new customer acquisition channels next

finally, I want to say: please keep your confidence, the storm will always pass, and the future road still needs you to work together to create a better future. We must believe that the country and the party will be able to lead you out of this disaster as soon as possible

article link: machine tool business

editor: wuqiuying

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